The Argyle Townhomes site began organically, initially as a registration page to capture sales leads.
From there, it was built out according to the needs of the development and the sales people.
The home page featured in-build shots of the townhomes and interior layouts.
The custom-built interactive community map showed local establishments, parks and recreational areas with respect to the development location.
And the site plan clicked-through to the appropriate floorplan, and could be hidden-off by the sales people when a unit was sold.
Each floorplan page featured its own unique URL for SEO and quick reference.
And the team page communicated details about the builder, the sales people, and the home warranty.
Simple and organically-grown, the Argyle Townhomes site communicated what it needed to without going over-the-top. Finishing touches like the interactive community map and interactive floorplans helped keep the site personal and connected to potential buyers.